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6478 Results for ‘ Brand Engagement’

Member Exclusive

Research Briefing: Publishers invest in programmatic ads despite budget and data challenges

June 6, 2024
Brands in Culture

Why State Farm used influencer marketing to attract Gen Zers to its video game competition

August 1, 2023
Agency Culture

Why multicultural needs to be part of general marketing investments, especially for Gen Z

April 2, 2024
Brands in Culture

Why Snapchat is pitching its platform as an alternative to social media

February 14, 2024
Marketing on Platforms

How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars

May 24, 2024
Marketing on Platforms

Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign

March 13, 2024
Sponsored

How audience-first creative is amplifying audio and video campaigns for 2024

November 13, 2023
The Business of AI

Ikea launched an AI assistant earlier this year. Has it actually driven sales?

May 21, 2024
Brands in Culture

How Kraft Heinz’s new CMO Todd Kaplan is defending creativity in the age of data

October 7, 2024
Member Exclusive

Media Buying Briefing: Are AI chatbots going to power agency operations and client services in the future?

September 4, 2023
Digiday @ Possible

Hyve Group buys the Possible conference, and will add a meeting element to it in the future

July 26, 2024
Sponsored

How Uber’s multichannel advertising is reaching consumers on the go

October 3, 2023
Marketing on Platforms

What it takes to get paid by YouTube, TikTok and other social platforms

February 28, 2025

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