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6481 Results for ‘ Brand Engagement’

Marketing

How Fubo is using Major League Baseball to draw new viewers to the streamer

April 17, 2023
Sponsored

The marketer’s guide to email optimization

February 24, 2023
Strategizing for the Future

Why some publishers are giving their AI chatbots a personality

June 9, 2023
The Business of AI

Meta adds a human element to AI, while others warn it all could be too ‘human like’

September 29, 2023
Brands in Culture

Inside Home Depot and Behr’s multi-generational content strategy

August 22, 2023
The Business of AI

Can AI analyses about AI content reveal anything about AI and copyright?

April 12, 2024
Member Exclusive

Media Buying Briefing: The way to beat bad AI? Anticipate consumer needs and invest in predictive capabilities

July 17, 2023
Member Exclusive

Future of TV Briefing: A Q&A with Roku’s Sarah Harms about streaming ad measurement

February 19, 2025
Evolving Agencies

Infillion launches media buying product for executing up and down the funnel across platforms

March 21, 2023
Future of Measurement

Influencer agency adopts brand lift metrics across campaigns to address measurement challenges

September 28, 2023
Gaming & Esports

In graphic detail: Digging into the numbers around Twitch’s 35% layoff

January 12, 2024
Super Bowl

State Farm to skip out on a Super Bowl ad this year, going all in on TikTok instead

February 8, 2023
Gaming & Esports

Stagwell-owned agency bets on new gaming partnership to target Gen Z

August 30, 2023

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