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6481 Results for ‘ Brand Engagement’

Member Exclusive

Marketing Briefing: Coca-Cola’s senior director of generative AI Pratik Thakar on why the brand believes ‘AI is making everyone an artist’

September 5, 2023
Beyond Ads

Why Capcom is honoring hip-hop’s 50th anniversary with an ad for Street Fighter 6 featuring Lil Wayne

August 25, 2023
Business of TV

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

May 1, 2024
Member Exclusive

Pitch deck: How FaZe Clan sold investors on its $725 million SPAC merger

October 26, 2023
Sponsored

Post-omnichannel marketing has marketers reevaluating the customer journey

May 31, 2023
Beyond Ads

Why Lysol is changing how it places products on TikTok

August 8, 2023
Sponsored

WTF is web ops for agencies?

April 18, 2023
Marketing on Platforms

TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies

August 28, 2023
Future of Measurement

How animated creative ad formats could yield stronger attention, recall metrics

June 30, 2023
Member Exclusive

CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

September 7, 2023
Member Exclusive

Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers

February 19, 2024
Member Exclusive

Marketing Briefing: Here are 5 trends you might have missed from Advertising Week

October 24, 2023
Member Exclusive

CMO Strategies: How retail media has become a growing marketing channel

July 25, 2023

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