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6481 Results for ‘ Brand Engagement’

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What agencies and brands need to know about collaboration in data analytics

September 27, 2023
The Business of AI

Earnings from social and search players signal that AI will be a long-play investment

April 26, 2024
Member Exclusive

The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025

January 8, 2025
Strategizing for the Future

Media agencies develop new multicultural marketing strategies as client needs and targeting challenges arise

October 13, 2023
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How marketers are reaching audiences on second screens through CTV

May 16, 2023
The Commerce Media Era

How live shopping is shaping the future of retail

May 2, 2023
Beyond Ads

Why T-Mobile is taking a TikTok approach to its brand messaging, working with creators and exploring AI

August 29, 2023
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Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold

November 21, 2023
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Media Briefing: Overheard at the Digiday Publishing Summit, March 2025 referral traffic edition

March 27, 2025
Marketing on Platforms

Why Athleta archived most of its Instagram account as it attempts a brand refresh to woo back customers

August 21, 2023
Beyond Ads

Hasbro taps college athletes, and Nerfball, to build clout with Gen Z

October 5, 2023
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The publisher’s guide to audience engagement

February 14, 2023
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Why brands are seeking more nuanced, humanized audience segmentation for campaign success

May 16, 2023

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