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SHAPING WHAT’S NEXT IN MEDIA
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Media
Beyond Ads
‘The experience is much more valuable’: How publishers are testing hybrid approaches to keep their events engaging
November 30, 2020
Future of Work
Care packages replace canapés as Coronavirus cancels media holiday party extravagances
November 30, 2020
Publishing in the Platform Era
‘Context really matters again’: How BuzzFeed’s HuffPost acquisition can help the combined company’s ad sales pitch
November 30, 2020
Marketing on Platforms
‘We’re netting out with higher revenue’: Publishers reaping the benefits of Snapchat’s strong second half
November 25, 2020
Content & Commerce
How Cosmo is building brand affinity with younger audiences through its focus on commerce
November 25, 2020
Subscriptions
‘Go to market faster’: The Washington Post’s Arc goes outside the tent for payment and data integrations
November 24, 2020
Content & Commerce
‘Profitability in the back half of next year’: BuzzFeed CEO Jonah Peretti (and Verizon Media CEO Guru Gowrappan) on their big merger
November 24, 2020
Future of Work
‘People have had permission to experiment’: Pandemic expedites rethink on 9-to-5 work structures
November 23, 2020
Content & Commerce
‘A digital Madison Square Garden’: How Complex reimagined the sponsorship opportunities for ComplexLand
November 23, 2020
Publishing in the Platform Era
‘They wanted to unload it bad’: Why HuffPost made sense for BuzzFeed – and Verizon Media Group
November 20, 2020
Beyond Ads
‘A start-up again’: New Quartz owner Zach Seward’s plan for longevity includes revenue innovation and reader support
November 20, 2020
Media
‘People are gonna shop’: Despite second coronavirus wave, consumer confidence ticks up and brakes on ad spend not slammed yet
November 19, 2020
Content & Commerce
NBCUniversal and Volition Beauty sign multi-year deal to co-create products
November 19, 2020
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