No-one could have predicted just how fast businesses would have to change in 2020 in order to cope with the fallout of the coronavirus pandemic. In retrospect, companies have described the crisis as a catalyst for change, both good and bad. General consensus is that the changes brought about as a result of enforced remote working and other business pivots won’t revert back to their pre-Covid-19 forms.
We’ve taken a look at what’s changed in Digiday’s definitive guide to what’s in and out for this new normal.
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Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies
Apps that generate fake one-time emails can create just one more disruption to publisher first-party data and identity goals.
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‘As good a chance as anybody’: Verizon Media looks to build on its DSP hot streak
Verizon is hoping a spree of publisher and agency partnerships will help solidify its role as the top DSP that isn't owned by Google, Amazon or The Trade Desk.
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TikTok-native publishers look to expand business on other platforms after building audiences
Media brands launching exclusively on TikTok have amassed large, Gen Z audiences. The next step is expanding to other platforms to build their businesses.
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SponsoredHow audio programmatic is unlocking ‘screen-free’ campaigns
In recent years there has been rapid growth in audio content available for streaming. Last year, 2020 was a particularly big moment for audio growth, one characterized by a massive shift in lifestyle. Many adults went from commuting to an office to working from home. As a result, they developed new habits and preferences. One […]
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Member ExclusiveMedia Buying Briefing: As gaming explodes as an ad medium, media agencies aim level up
Media buyers are ramping up their efforts to guide clients through the exploding but complex world of marketing in gaming.
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‘We’re out there hitting the pavement’: Ad management firms scoop up sites ahead of cookie changes
Ad management platforms such as Cafe Media and Freestar have collectively gobbled up the rights to thousands of sites' ad inventory.
