At the Digiday Publishing Summit in March in Vail, Colorado, we surveyed 49 publishing executives about their plans for international expansion.

U.S. publishers are less likely than their European counterparts to view international expansion as important. U.S. publishers in particular are split on the importance of international expansion, with 38 percent of U.S. publisher executives in Digiday’s March survey viewing it as important and 36 percent viewing it as unimportant. In contrast, nearly half of European publishers believe expanding internationally is important, according to Digiday’s earlier research.

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