Mark Weiss

mark@digiday.com

Digiday Research: Media buyers will increase video ad spending in 2019

by Mark Weiss
Digiday Research: Media buyers will grow spending in private marketplaces over open exchanges

by Mark Weiss
Digiday Research: Improving data quality is the top goal for marketers in 2019

by Mark Weiss
Digiday Research: 43 percent of media buyers say they avoid news content

by Mark Weiss
Digiday Research: Pricing pressure remains publishers’ greatest programmatic ad concern

by Mark Weiss
Digiday Research: Media buyers grapple with multiple transparency challenges

by Mark Weiss
Digiday Research: Publishers estimate their ad-tech tax at around 20 percent

by Mark Weiss
Digiday Research: YouTube is the easiest platform for European publishers to monetize

by Mark Weiss
Digiday Research: Ad buyers plan to buy more from Instagram and Amazon

by Mark Weiss
Digiday Research: European publishers expect to make more money from branded content in 2019

by Mark Weiss
Digiday Research: Which platforms publishers say monetize best

by Mark Weiss
Digiday Research: Media buyers don’t rank Amazon, Twitter or Snap as must buys

by Mark Weiss
Digiday Research: Exclusivity demands risk sinking video licensing deals

by Mark Weiss

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