Mark Weiss

mark@digiday.com

Marketing

Digiday Research: Cannes Lions attendees still find value on the Croissette
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Digiday Research: 55% of publishers are profiting off Snapchat
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Digiday Research: Social platforms are for brand awareness, not traffic, say publishers
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Digiday Research: Most publishers don’t benefit from behavioral ad targeting
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Digiday Research: Publishers rate YouTube’s revenue potential over other platforms’
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Digiday Research: Facebook still delivers the greatest reach for publisher content
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Digiday Research: Branded content production costs are growing
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Digiday Research: Most publishers show ads to their paying subscribers
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Digiday Research: Media and marketing staffers brace for layoffs this year
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Digiday Research: Why clients leave their agencies
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Digiday Research: European publishers still look to Facebook and Instagram to grow abroad
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Digiday Research: More than half of marketers don’t think their agencies share their interests
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Digiday Research: Marketers avoid TikTok, Reddit due to brand-safety concerns

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