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Marketing
Marketing
With rise of Amazon, shopper marketing is booming
August 27, 2019
Member Exclusive
Digiday Research: Why the brand-agency relationship is getting increasingly worse, in 5 charts
August 27, 2019
Marketing on Platforms
Eos is quadrupling its media budget to overhaul the brand and reintroduce it to consumers
August 26, 2019
Marketing
‘A growing ecosystem’: With new partner directory, Amazon signals maturity of its ad business
August 23, 2019
Retail Revolution
‘Systemic issue’: The customer acquisition challenges DTC brands face go beyond cost
August 23, 2019
Marketing
Why insurance startup Lemonade built an in-house creative agency
August 22, 2019
Member Exclusive
The Rundown: When brand purpose looks like propaganda
August 22, 2019
Modern Retail
‘Tons of fear’: How DTC companies are dealing with Trump’s tariffs
August 22, 2019
The Confessions
‘I have to fight to do my job’: Confessions of a copywriter
August 21, 2019
Marketing
Why Target’s new private-label brand represents a grocery strategy shift
August 20, 2019
Member Exclusive
Digiday Research: What marketers are moving in-house in 5 charts
August 19, 2019
Agency Culture
‘People would stay in there forever’: Agencies grapple with phone-booth politics
August 19, 2019
Agency Culture
‘Complacency is the root’: In a tricky market, creative agencies will need to adapt
August 16, 2019
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