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OpenX hunts new CEO after parting ways with Matt Sattel as chief executive
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Special Projects
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Marketing
Brands in Culture
‘Honesty goes a really long way’: Why Nando’s chicken is keen on social commentary ads
March 18, 2022
Gaming & Esports
Why — and how — the IAB is developing new measurement standards for in-game ads
March 18, 2022
Brands in Culture
‘Built-in audience’: Inside Fender’s educational, inspirational TikTok strategy to tune in new guitarists
March 17, 2022
Marketing
The 4A’s is telling its members how to crack down on unscrupulous ad tech players
March 17, 2022
Gaming & Esports
Black creators sign open letter to Twitch demanding improved safety and moderation tools
March 16, 2022
Experimental Channels
Inside Fluent cannabis company’s email and SMS marketing strategy to grow first-party data
March 16, 2022
Member Exclusive
Marketing Briefing: When it comes to NFTs, brands should prioritize utility over headlines since ‘consumers don’t care if brands participate’
March 15, 2022
The Programmatic Marketer
Dysfunctional dynamics continue to blight ad tech’s prospects
March 15, 2022
Managing Through Crisis
The advertiser exodus from Russia is going to get awkward
March 14, 2022
Marketing on Platforms
Why Hollister is taking a long-term partnership approach to its influencer marketing on TikTok
March 14, 2022
Experimental Channels
‘The sky’s the limit’: How Girls Who Code is using digital experiences to expand its reach
March 11, 2022
Data Regulation
‘It was surprising’: IAB Europe’s CEO on the uncertain future of third-party addressability
March 11, 2022
Digiday @ SXSW
‘My preference is in-person’: As SXSW returns to Austin, marketers and agency execs get back to in-person networking
March 11, 2022
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