The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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As ATT hits critical mass, media spending see-saw from iOS to Android continues
June 24, 2021 • 7 min read -
To find new privacy-compliant data sets, Activision turns to data clean rooms
June 16, 2021 • 4 min read -
Marketers fret as Apple’s hardline stance on tracking gets firmer
June 10, 2021 • 6 min read -
Six weeks in and still too early to piece together Apple’s ATT privacy puzzle
June 4, 2021 • 6 min read -
Advertisers’ protracted pursuit of cross-media measurement is gathering pace.
May 17, 2021 • 6 min read -
It’s deja vu for marketers as Apple’s ATT causes consent headache
May 10, 2021 • 5 min read -
BT is the latest advertiser to take a ‘fixed fee’ programmatic path
April 29, 2021 • 4 min read -
Apple’s ATT power play: the hard truths of throttled competition and concentrated leverage
April 27, 2021 • 5 min read