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The Programmatic Marketer

The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.

Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides

The new data vertical Racic and Janelli will oversee aims to synthesize complementary data tools into a cohesive, AI-powered vertical for agencies and in-house marketing teams.