The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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S4 Capital chalks up (yet another) deal as Media.Monks unveils 4 Mile ‘merger’
January 12, 2022 • 6 min read -
2022’s dealmaking is already underway, will it be a year of smaller, better, cheaper?
January 6, 2022 • 7 min read -
Microsoft buys Xandr, ending AT&T’s ad tech bet that never really paid off
December 21, 2021 • 4 min read -
PwC will lead the ANA’s programmatic transparency study
December 16, 2021 • 4 min read -
Sources: MediaMath is exploring a sale, Magnite and PE are among potential acquirers
December 14, 2021 • 7 min read -
Why Criteo is purchasing the best-kept secret in digital media for $380 million
December 10, 2021 • 5 min read -
Here’s why Outbrain is buying Video Intelligence for $55 million
November 22, 2021 • 4 min read -
‘Effectiveness breeds spending’: Procter & Gamble moves to take more marketing in-house
November 17, 2021 • 4 min read -
Why Apple’s ATT is casting a long shadow over online advertising’s latest quarter
November 15, 2021 • 6 min read -
Ad tech M&A boom continues as Blackstone-backed Liftoff and Vungle merge
August 24, 2021 • 5 min read -
Here’s what’s behind the rise of custom algorithms for digital ad decisions
July 30, 2021 • 4 min read