The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
-
‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data
February 5, 2021 • 4 min read -
Walmart’s DSP will help it compete for advertisers, but won’t rob ad dollars from Amazon
February 4, 2021 • 7 min read -
Deep Dive: Programmatic ends a strong 2020 as CTV, OTT and data privacy loom large in early 2021
January 5, 2021 • 16 min read -
As ad tech surges, challenges remain — and not just from the coronavirus pandemic
January 5, 2021 • 5 min read -
‘More into less’: Diageo to consolidate ad tech spending
November 13, 2020 • 4 min read -
Vizio sues MediaMath over an alleged $900,000 in unpaid bills
October 8, 2020 • 5 min read -
‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees
September 23, 2020 • 5 min read -
‘A significant uptick in deal flow’: Why Europe is becoming a hotbed of ad tech innovation
August 5, 2020 • 5 min read