The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
-
Apple’s ATT power play: the hard truths of throttled competition and concentrated leverage
April 27, 2021 • 5 min read -
It’s here! The winners and losers of Apple’s seismic privacy change
April 26, 2021 • 5 min read -
Here are 5 common Apple privacy crackdown myths, debunked for concerned marketers
March 18, 2021 • 5 min read -
Google’s user-level identifier bombshell: what we know (and don’t)
March 8, 2021 • 7 min read -
‘Nothing makes sense anymore’: What’s driving ad tech’s latest consolidation wave
February 23, 2021 • 5 min read -
Asos is building a programmatic ads business as it chases an emphasis on first-party data
February 19, 2021 • 2 min read -
‘So much uncertainty’: Media dollars see-saw between Apple iOS and Google Android devices ahead of IDFA
February 17, 2021 • 4 min read -
For the IDFA-curious, WTF is Apple’s SKADNetwork?
February 8, 2021 • 5 min read