Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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Marketing Briefing: Marketers and agency execs are hoping for more optimism post-inauguration
January 19, 2021 • 5 min read -
Why Adidas treats esports deals like media partnerships, not sponsorship deals
January 18, 2021 • 4 min read -
‘Always on trauma machine’: Social media managers grapple with burnout, leaving the industry
January 13, 2021 • 6 min read -
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos
January 7, 2021 • 3 min read -
What happened to beauty’s on-the-go wipes brands in 2020?
December 29, 2020 • 5 min read -
How China’s swift recovery boosted it to fashion capital status
December 28, 2020 • 5 min read -
‘Help create experiences’: Anheuser-Busch vp of beyond beer on finding new ways to grow brands
December 23, 2020 • 5 min read -
‘They bring people into the brand’: Grey Goose vp Martin de Dreuille on influencers and testing QR codes
December 10, 2020 • 5 min read -
‘The audience is the commissioner’: Decoding the Fortnite effect for marketers
December 7, 2020 • 6 min read -
‘We want our brands to be where people are’: As gaming becomes a culture touchstone, advertisers toggle in
December 1, 2020 • 6 min read