Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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‘We’re all content businesses’: esports orgs borrow from the media owner’s playbook in search for new revenues
February 15, 2021 • 6 min read -
Why new agencies are trying to capitalize on the online gaming boom
February 12, 2021 • 5 min read -
‘Order booze from your phone’: Why brands like Guinness, Babe Wine see advertising value on Drizly
February 11, 2021 • 5 min read -
Marketing Briefing: How the Super Bowl represents a return to normalcy that’s yet to become reality
February 9, 2021 • 6 min read -
‘Bringing those experiences’: Why Verizon will use Fortnite, digital activations to boost Super Bowl spend
February 2, 2021 • 3 min read -
Why Front Office Sports and Pepsi are taking a B2B approach to Super Bowl marketing
February 2, 2021 • 3 min read -
Marketing Briefing: ‘No inspiring message’: Humor, charity become main themes ahead of the Big Game
February 2, 2021 • 7 min read -
‘A regular drum beat of content’: How brands like Chobani are using TikTok to reach new audiences
January 29, 2021 • 3 min read -
How Sundance hopes a custom platform will help the virtual festival be as weird as the in-person version
January 29, 2021 • 3 min read -
‘Everything was done in stages’: How Covid-19 impacted DoorDash’s first Super Bowl spot
January 28, 2021 • 3 min read -
U.S. retail and fashion brands are cautiously optimistic about Biden’s ‘Buy American’ plan
January 22, 2021 • 6 min read