Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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‘We want our brands to be where people are’: As gaming becomes a culture touchstone, advertisers toggle in
December 1, 2020 • 6 min read -
‘We look to those as growth levers’: How fitness start-up Obé is using brand partnerships to boost awareness
November 13, 2020 • 3 min read -
‘We popped champagne corks’: Local media is reaping the rewards of a slow reemergence of advertising spend
October 16, 2020 • 4 min read -
‘Stop asking for a ‘viral’ anything’: Why Ocean Spray’s successful meme can’t be replicated
October 12, 2020 • 4 min read -
‘More pressure’ to understand how people are shopping: How Clorox is evolving its DTC strategy
October 9, 2020 • 3 min read -
‘We have to be open to failure’: Why Ocean Spray launched a brand incubator for the DTC era
September 1, 2020 • 4 min read -
Travel marketers turn to ‘inspiration’ to stay top of mind
May 22, 2020 • 3 min read -
As the lockdown eases, KFC steps up advertising and shifts messaging
May 21, 2020 • 3 min read