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Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech

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Digiday+ Future of Marketing Briefing

The Future of Marketing Briefing covered the latest in marketing for Digiday+ members.

Member Exclusive

Future of Marketing Briefing: Soccer doesn’t need better marketing, just better marketers

A sport that moves culture, marketed by people who monitor it.

June 19, 2026

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Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl

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Marketing Briefing: What will the top marketing trends in 2024 be?

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Marketing Briefing: Let’s end the year with a recap of the big marketing trends of 2023

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Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated

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Future of Marketing Briefing: How agencies are betting on entertainment to survive

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Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

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Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope

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Future of Marketing Briefing: The brands winning at AI started with process not tech

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Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy

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Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

April 24, 2026
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Future of Marketing Briefing: Why brand builders are back in fashion

April 17, 2026
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Future of Marketing Briefing: The ad industry has an AI label problem

April 10, 2026
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Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

April 3, 2026
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Future of Marketing Briefing: A cynic’s guide to the most transparent dispute in programmatic history

March 27, 2026
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Future of Marketing Briefing: Agency operating systems face a differentiation problem

March 20, 2026

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