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Future of TV
Member Exclusive
How the future of TV was reshaped by 2020
December 16, 2020
Business of TV
‘A front-loaded holiday’: TV ad market tightens even more, but may loosen up soon
December 11, 2020
Programming & Production
‘No guarantee’: Digital video and commercial producers increase testing to protect talent on shoots
December 10, 2020
Member Exclusive
‘Burn the boats’: TV networks playing with fire in streaming pivots
December 9, 2020
Equality and Opportunity
‘People don’t know our community:’ TV industry continues to lag in addressing lack of Latinx representation
December 4, 2020
Business of TV
Cheatsheet: Discovery unveils Discovery+, its DTC streaming service
December 3, 2020
Member Exclusive
‘Improving your ability to cancel’: How advertisers have back-loaded flexibility into their upfront deals
December 2, 2020
Member Exclusive
‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market
November 25, 2020
Programming & Production
‘Prime time starts at 10 a.m.’: How ABC News Live has adapted its programming strategy to a tumultuous –and viewer engaged – 2020
November 23, 2020
Business of TV
How YouTube is working to focus advertisers’ attentions on its connected TV inventory
November 19, 2020
Member Exclusive
‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms
November 18, 2020
Business of TV
‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform
November 17, 2020
Future of TV
‘A different atmosphere than couple months ago’: How the Instagram-TikTok rivalry for creators has cooled
November 16, 2020
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