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SHAPING WHAT’S NEXT IN MEDIA
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Media
Marketing on Platforms
Why TikTok stars are pivoting to gaming
June 2, 2020
Media
TheScore CEO John Levy on why sports betting is going mainstream
June 2, 2020
Beyond Ads
‘Less tangible for brands’: Marketers pull back from Pride Month sponsorships
June 2, 2020
Subscriptions
In first-party data play, The Guardian rolls out registration wall
June 2, 2020
Member Exclusive
‘You have full permission to hit the reset button’: Why marketers are using this period to experiment
June 2, 2020
Beyond Ads
Publishers are tying virtual events to subscriptions
June 1, 2020
The New Normal
‘Keep an open mind and take some risks’: How National Geographic is adapting its Instagram feed
June 1, 2020
Marketing on Platforms
From Takeovers to Topview ads, what it costs to advertise on TikTok
May 29, 2020
Media
How Bloomberg Media has changed its events business
May 29, 2020
Member Exclusive
The premature funeral for events
May 28, 2020
Audio Anywhere
Podcasting’s winners and losers during coronavirus
May 28, 2020
The Programmatic Marketer
What changes (and accelerates) in ad tech during a recession
May 28, 2020
Media
How Pop-Up Magazine pivoted from events to video
May 28, 2020
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