Digiday Research: 62% of publishers report late payments
Publishers are getting paid late due to the coronavirus crisis, the ensuing economic recession and the generally uncertain business climate.
A new Digiday survey found that for a quarter of publishers, payments are delayed under two weeks, while for 17%, delays are between two weeks and 30 days. For 20% of publishers, delays stretch past 30 days.
The Digiday survey also found that for 44% of publishers, late payments had created a problem for their business.
The problem isn’t a new one. Publishers (and really, many on the sell side, from freelancers to others) have complained about delayed payments and lengthening terms for years. But the current situation has made it worse. As we reported previously, payment delays have increased 20% for both publishers and media agencies.
Longer payment windows or late terms are a case of everyone trying to hold on to cash for as long as possible. As the economic situation continues to worsen, many are hoping that keeping cash longer will offer some relief. But the end isn’t exactly near. Publishers expect the second quarter to net out worse than the first, where half of publishers surveyed missed forecasts. Publishers are bracing themselves for a worse second-quarter: Only 2% have raised forecasts, 17% have kept them flat and the vast majority — 80% — have lowered forecasts.
The average publisher expects that the company’s revenue will return to pre-coronavirus levels in the first half of 2021. About 6% of publishers believe that the revenue will be permanently impacted.
‘We’re netting out with higher revenue’: Publishers reaping the benefits of Snapchat’s strong second half
With CPMs up as much as 20% year over year in the fourth quarter, many Discover publishers are bullish on the upstart platform for next year.
How Cosmo is building brand affinity with younger audiences through its focus on commerce
Cosmopolitan's focus on e-commerce through a line of branded wines and its own shopping holiday has led to a 254% increase in product sales.
‘Go to market faster’: The Washington Post’s Arc goes outside the tent for payment and data integrations
Subscriber revenue has become more of a priority to the Washington Post's Arc clients since it launched its subscription tools last year.
SponsoredPublishers will lead the charge as cookie-less advertising becomes the norm
Steve Wing, managing director, EMEA, Magnite As the advertising industry moves closer to a cookieless world — one in which browserless environments including connected TV (CTV) and mobile in-app are an increasingly large part of ad budgets — publishers will have an increasingly important role in developing the future of identity. Segment creation and identity […]
‘Profitability in the back half of next year’: BuzzFeed CEO Jonah Peretti (and Verizon Media CEO Guru Gowrappan) on their big merger
A special Digiday podcast episode features Interviews with BuzzFeed CEO Jonah Peretti and Verizon Media CEO Guru Gowrappan.
‘A digital Madison Square Garden’: How Complex reimagined the sponsorship opportunities for ComplexLand
The online event, which will combine music, conversation, gaming and shopping in an online world, will have 60 sponsors.