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CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
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Media
‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales
May 18, 2020
Marketing on Platforms
Reddit overhauls ad sales, with a new boss from Pinterest
May 15, 2020
Media
In two months, The Washington Post’s coronavirus newsletter is its most popular
May 15, 2020
Subscriptions
The publisher subscription ‘corona bump’ is flattening
May 15, 2020
The Confessions
‘It’s tricky and political’: Confessions of a marketer on getting log-level data from ad tech vendors
May 14, 2020
Member Exclusive
Boring beats sexy in media’s new reality
May 14, 2020
The Programmatic Publisher
Fewer advertisers means more bad ads from ad exchanges
May 14, 2020
Media
‘We’re careful about what we propose’: Even strapped for ad revenue, publishers are wary about taking retailer ad campaigns
May 14, 2020
Life Beyond the Cookie
Google is auditioning candidates to succeed the third-party cookie
May 13, 2020
Member Exclusive
How the Washington Post is preparing for the end of the third-party cookie
May 13, 2020
Audio Anywhere
Apple plans to add audio versions of publisher articles to Apple News+
May 13, 2020
Media
How the world’s biggest media companies are faring through the crisis
May 13, 2020
Media
With live sports on hold, Adidas turns to video games
May 13, 2020
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