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Marketing
Retail Revolution
‘Everything we do is about DTC’: Inside L’Oreal’s tech hub
February 12, 2020
The Programmatic Marketer
‘A system that is out of alignment’: Online ad industry faces its identity crisis at IAB’s annual meeting
February 11, 2020
Member Exclusive
The Rundown: When it comes to live TV events, advertisers go all out
February 11, 2020
Agency Culture
Brainlabs uses recent private-equity cash infusion to buy US agency Hanapin
February 11, 2020
Member Exclusive
The Rundown: Not even TikTok can break the agency model
February 10, 2020
Retail Revolution
How startup companies are using text messages to acquire customers
February 8, 2020
Data Regulation
In the absence of third-party cookies, publishers are building walled gardens of their own
February 7, 2020
WTF Series
WTF is the CCPA’s definition of sale?
February 7, 2020
Marketing on Platforms
‘Every kid wants to be an influencer’: Why TikTok is taking off with Gen Z
February 7, 2020
The Confessions
‘Not there to take their jobs’: Confessions of a freelancer who works for in-house agencies
February 7, 2020
The Creator Economy
‘A bit impersonal’: The rise of influencer marketing agencies rankles influencers
February 6, 2020
Future of Work
‘A lot less formality’: What it’s actually like to work at an in-house agency
February 5, 2020
Member Exclusive
With cookies on the way out, advertisers turn to old-school measurement methods
February 5, 2020
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