Tim Peterson

Tim Peterson

Member Exclusive

Discovery has started using its first-party data to target ads across TV, digital
Future of TV

AccuWeather hits 650m video views on its site and apps
Publishing in the Platform Era

How All Def Media uses YouTube to drive paying subscribers
Marketing on Platforms

Buyers say Snap’s latest announcements may allay audience growth concerns
Marketing on Platforms

Cheatsheet: What advertisers need to know about Snap’s Partner Summit announcements
Marketing

Why the NHL took its digital media buying in-house
Member Exclusive

‘Do brands ever check on the welfare of influencers?’: YouTube stars confront mental health issues
Marketing on Platforms

S4 Capital’s Martin Sorrell: ‘Direct-to-consumer is a symptom of the disease’
Future of TV

YouTube is targeting TV advertisers with this year’s upfront pitch
Member Exclusive

Marketers, publishers are using an online marketplace to sidestep the RFP process
Future of TV

Agency ad buyers say there isn’t enough addressable TV inventory
Future of TV

Heading into upfronts, buyers hope digital video platforms will help offset rising TV costs
Member Exclusive

Reaching the ‘unreachables’: NCC Media is moving from TV to digital

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