Tim Peterson

Tim Peterson

Future of TV

YouTube is targeting TV advertisers with this year’s upfront pitch
Member Exclusive

Marketers, publishers are using an online marketplace to sidestep the RFP process
Future of TV

Agency ad buyers say there isn’t enough addressable TV inventory
Future of TV

Heading into upfronts, buyers hope digital video platforms will help offset rising TV costs
Member Exclusive

Reaching the ‘unreachables’: NCC Media is moving from TV to digital
WTF Series

WTF is app-ads.txt?
Future of TV

To chase addressable TV budgets, YouTube is changing how it pitches YouTube TV
WTF Series

WTF is IPv6?
Member Exclusive

‘On the precipice of being a real business’: NBCU’s Oxygen wants to make money from podcasts
The Programmatic Marketer

‘It’s going to be a big change for us’: Google’s adoption of first-party auction creates migration headaches for buyers
Publishing in the Platform Era

Vertical Networks is restyling Brother’s Snapchat Discover as a TV network
Future of TV

Bon Appetit uses batch-and-window release strategy to promote its new OTT app
Marketing on Platforms

Avocados From Mexico wants guaranteed digital audience reach

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