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Special Projects
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Tim Peterson
Tim Peterson
Member Exclusive
Now you see me: An oral history of viewability
Data Regulation
Cheatsheet: Internet giants weigh in on U.S. privacy law
Marketing on Platforms
‘A community garden’: AT&T says it wants to give advertisers better access to data than the walled gardens
Future of TV
YouTube Gaming’s shutdown could be an attempt to one-up Twitch
Member Exclusive
With California privacy law, industry tries to avoid a repeat of GDPR scramble
Marketing on Platforms
Twitch expands programmatic guarantees to more advertisers
Marketing on Platforms
Ad buyers prepare for headaches after Facebook cuts off third-party data
Member Exclusive
How Accuweather is using programmatic sales data to inform direct sales
Future of TV
Kevin Hart’s Laugh Out Loud brings its original shows — and their sponsors — to Starz
Future of TV
Instagram’s IGTV sees growing popularity of episodic videos
The Programmatic Publisher
Industry waits for app stores to support mobile in-app ads.txt
Member Exclusive
360i enables ads.txt-only buying across all clients after seeing minimal impact on reach, pricing
Publishing in the Platform Era
WorldStarHipHop premieres Snapchat Discover channel in original content push
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