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Tim Peterson

Tim Peterson

Tim Peterson

  • Future of TV

    ‘Everyone was a bit suspicious’: Scarred news publishers are wary of Facebook’s latest Watch gambit

  • Future of TV

    Why media companies are shifting their attention from Facebook to YouTube

  • youtube ctv
    Future of TV

    With an eye on TV ad budgets, YouTube debuts search-based video ad targeting

  • Future of TV

    How podcaster Gimlet Media is targeting Hollywood

  • The Programmatic Publisher

    Inside BuzzFeed’s pivot to programmatic advertising

  • New-York-Times-building
    The Programmatic Publisher

    The New York Times has folded its programmatic sales team into its larger ad sales org

  • Marketing on Platforms

    Facebook’s branded content program loses its luster

  • Marketing on Platforms

    Facebook pitches brand-safe video ad buys for $750,000, but lack of control irks buyers

  • Publishing in the Platform Era

    Despite subsidies disappearing, some publishers see hope for Facebook Live post-algorithm change

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