Tim Peterson

Tim Peterson

Marketing

In search of bigger brand budgets, Amazon is beefing up its brand metrics
Future of TV

‘A turning point’: Buyers are adopting TV-style co-viewing metrics for connected TV
Member Exclusive

‘Companies have their hair on fire’: California privacy law compliance is likely to be a last-minute scramble
Marketing on Platforms

‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads
Retail Revolution

P&G takes a page from DTC playbook for its skin-care brands
Member Exclusive

‘More that needs to be done’: Buyers say Facebook isn’t doing enough about concerns with its ad network
Digiday @ CES

CES Briefing: Reddit uses meetings with agencies and brands to make a run at the duopoly
Digiday @ CES

CES Briefing: Inside Facebook’s ad platform clean up
Digiday @ CES

CES Briefing: P&G’s Marc Pritchard is focused on cross-platform measurement
Future of TV

Turner is using AT&T’s subscriber data to sell targeted TV ads with Xandr
Digiday @ CES

CES Briefing: 5 topics that will dominate the week
Digiday @ CES

‘We didn’t have people screaming’: An oral history of MediaLink’s curated tour of the CES show floor
Member Exclusive

How Vox Media’s Verge Science is growing on YouTube

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