Tim Peterson

Tim Peterson

Future of TV

Why TV ad buyers don’t yet see connected TV threatening linear TV budgets
Member Exclusive

‘Nascent space’: Connected TV is grappling with ad frequency issues
Member Exclusive

Samsung Ads is trying to compete with Amazon, Roku for connected TV budgets
Marketing

In search of bigger brand budgets, Amazon is beefing up its brand metrics
Future of TV

‘A turning point’: Buyers are adopting TV-style co-viewing metrics for connected TV
Member Exclusive

‘Companies have their hair on fire’: California privacy law compliance is likely to be a last-minute scramble
Marketing on Platforms

‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads
Retail Revolution

P&G takes a page from DTC playbook for its skin-care brands
Member Exclusive

‘More that needs to be done’: Buyers say Facebook isn’t doing enough about concerns with its ad network
Digiday @ CES

CES Briefing: Reddit uses meetings with agencies and brands to make a run at the duopoly
Digiday @ CES

CES Briefing: Inside Facebook’s ad platform clean up
Digiday @ CES

CES Briefing: P&G’s Marc Pritchard is focused on cross-platform measurement
Future of TV

Turner is using AT&T’s subscriber data to sell targeted TV ads with Xandr

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