Tim Peterson

Tim Peterson

Member Exclusive

Snap is offering to pay $50,000 per episode for original Snapchat Discover shows
Retail Revolution

DTC brands are running into TV advertising’s legacy limitations
Member Exclusive

‘It’s a land grab’: Amazon is now testing ads in Amazon Business
Future of TV

Bloomberg Media has developed technology to connect its TV and digital ad inventory
Experimental Channels

‘It’s definitely going to break things’: Apple is prepping an iOS change that may hurt AR and VR advertising
Future of TV

Hulu will run on-screen banner ads when people pause shows
Future of TV

‘We are creating the future foundation’: How NBCUniversal is marrying TV spots with digital ads
Future of TV

Why TV ad buyers don’t yet see connected TV threatening linear TV budgets
Member Exclusive

‘Nascent space’: Connected TV is grappling with ad frequency issues
Member Exclusive

Samsung Ads is trying to compete with Amazon, Roku for connected TV budgets
Marketing

In search of bigger brand budgets, Amazon is beefing up its brand metrics
Future of TV

‘A turning point’: Buyers are adopting TV-style co-viewing metrics for connected TV
Member Exclusive

‘Companies have their hair on fire’: California privacy law compliance is likely to be a last-minute scramble

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