Tim Peterson

Tim Peterson

Publishing in the Platform Era

‘Everyone is a competitor’: Gary Vaynerchuk’s Gallery Media Group straddles the line between publisher and agency
Future of TV

TV networks are blurring the line between upfronts and NewFronts
Future of TV

Why DTC brands may corner the connected TV market
Member Exclusive

Anti-fraud measure ads.txt is coming to mobile apps but very slowly
Publishing in the Platform Era

‘2019 has been a lot weaker’: Confessions of Facebook Watch creator
Future of TV

One year in, NBCUniversal’s cross-platform measurement framework CFlight shows promise
Member Exclusive

Video Briefing: Ad-supported streaming platforms take a bigger cut than pay TV
Future of TV

Viacom will debut 15 channels on Pluto TV to bolster its upfront pitch
Publishing in the Platform Era

Meredith’s IGTV shows have surpassed 20 million views
Member Exclusive

Discovery has started using its first-party data to target ads across TV, digital
Future of TV

AccuWeather hits 650m video views on its site and apps
Publishing in the Platform Era

How All Def Media uses YouTube to drive paying subscribers
Marketing on Platforms

Buyers say Snap’s latest announcements may allay audience growth concerns

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