Tim Peterson

Tim Peterson

Future of TV

Amazon rebrands IMDb TV as it ramps up pitch to ad buyers
Marketing on Platforms

‘Burden of proof’: Inside Facebook’s bid to compete for advertisers’ upfront budgets
Future of TV

Project OAR’s bid to standardize addressable TV advertising moves into phase two
Retail Revolution

DTC advertisers turn to search to evaluate their TV ads’ performance
The Programmatic Publisher

How Amazon is using its DSP to get more high-quality inventory from publishers
Publishing in the Platform Era

World Surf League’s live viewership has grown after removing exclusivity from Facebook Live deal
Future of TV

‘War of the giants’: Disney+’s Ricky Strauss has a lot riding on him
The Programmatic Marketer

NBCUniversal offers refunds to programmatic advertisers following ad insertion error
The Programmatic Marketer

‘Incredible advantage’: How Amazon’s Sizmek acquisition will address its DSP’s weaknesses
Member Exclusive

‘Why is this entire conversation based on mistrust?’: Insights from the Digiday Programmatic Marketing Summit
Marketing

Apple’s new operating system update doubles down on privacy
The Programmatic Marketer

Bayer saved at least $10 million after taking programmatic in-house
Future of TV

‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

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