Tim Peterson

Tim Peterson

Member Exclusive

Comcast’s FreeWheel creates programmatic OTT marketplace for local TV advertisers
Member Exclusive

‘Solution in search of a problem’: Shoppable video ads struggle with adoption issues
The Programmatic Marketer

‘Keywords are still a pretty blunt tool’: Agencies work to refine brand-safety blocklists
Member Exclusive

The Rundown: Ad buyers want original shows from Roku
Publishing in the Platform Era

How Bleacher Report is using Instagram Stories for app downloads
Future of TV

As upfronts approach, Hulu and YouTube are once again the NewFronts’ big winners
WTF Series

WTF is Apple’s ITP 2.2 update?
Publishing in the Platform Era

‘Everyone is a competitor’: Gary Vaynerchuk’s Gallery Media Group straddles the line between publisher and agency
Future of TV

TV networks are blurring the line between upfronts and NewFronts
Future of TV

Why DTC brands may corner the connected TV market
Member Exclusive

Anti-fraud measure ads.txt is coming to mobile apps but very slowly
Publishing in the Platform Era

‘2019 has been a lot weaker’: Confessions of Facebook Watch creator
Future of TV

One year in, NBCUniversal’s cross-platform measurement framework CFlight shows promise

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