Tim Peterson

Tim Peterson

Future of TV

To chase addressable TV budgets, YouTube is changing how it pitches YouTube TV
The Programmatic Marketer

WTF is IPv6?
Member Exclusive

‘On the precipice of being a real business’: NBCU’s Oxygen wants to make money from podcasts
The Programmatic Marketer

‘It’s going to be a big change for us’: Google’s adoption of first-party auction creates migration headaches for buyers
Publishing in the Platform Era

Vertical Networks is restyling Brother’s Snapchat Discover as a TV network
Future of TV

Bon Appetit uses batch-and-window release strategy to promote its new OTT app
Marketing on Platforms

Avocados From Mexico wants guaranteed digital audience reach
Retail Revolution

Amazon’s next ad move: AmazonFresh ‘sponsored products’
Marketing on Platforms

‘Decent learning curve for them’: Facebook will need to adapt its pitch to crack TV upfront market
Member Exclusive

Video Briefing: Snap wants more scripted original shows for Snapchat Discover
Publishing in the Platform Era

On Snapchat Discover, publishers tweak programming strategies to keep people from tuning out
Publishing in the Platform Era

Pop-Up Magazine is now helping brands put on their own events
Future of TV

Cheatsheet: Roku expects to make $1 billion in revenue this year

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