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Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
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Tim Peterson
Tim Peterson
Data Regulation
Cheatsheet: Internet giants weigh in on U.S. privacy law
Marketing on Platforms
‘A community garden’: AT&T says it wants to give advertisers better access to data than the walled gardens
Future of TV
YouTube Gaming’s shutdown could be an attempt to one-up Twitch
Member Exclusive
With California privacy law, industry tries to avoid a repeat of GDPR scramble
Marketing on Platforms
Twitch expands programmatic guarantees to more advertisers
Marketing on Platforms
Ad buyers prepare for headaches after Facebook cuts off third-party data
Member Exclusive
How Accuweather is using programmatic sales data to inform direct sales
Future of TV
Kevin Hart’s Laugh Out Loud brings its original shows — and their sponsors — to Starz
Future of TV
Instagram’s IGTV sees growing popularity of episodic videos
The Programmatic Publisher
Industry waits for app stores to support mobile in-app ads.txt
Member Exclusive
360i enables ads.txt-only buying across all clients after seeing minimal impact on reach, pricing
Publishing in the Platform Era
WorldStarHipHop premieres Snapchat Discover channel in original content push
Member Exclusive
Jukin Media doubles OTT watch time to 64 minutes after defaulting to a TV-like experience
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