Tim Peterson

Tim Peterson

Member Exclusive

TV networks cut costs to confront shrinking profits amid streaming shift
Business of TV

How advertisers are evaluating YouTube’s rising connected TV viewership
Programming & Production

YouTube creators are seeing connected TV’s viewership share increase
Member Exclusive

Digital publishers hunt for home on connected TV
Media

‘Our biggest quarter ever’: Publishers’ ad businesses are rebounding into the end of the year — for now
Publishing in the Platform Era

‘Two very, very different companies’: Why CNN’s Great Big Story failed to survive
Digiday+ Future of TV Briefing

‘CTV took from everybody’: How connected TV won this year’s upfront
Business of TV

TV ad buyers expect networks to tax upfront advertisers that waited to commit
Future of TV

Quibi’s shutdown underscores economic challenge for big-budget, bite-sized shows
Member Exclusive

TV networks face loss of affiliate revenue in shift to streaming
Business of TV

‘Double what we would normally pay’: Unstable fourth quarter TV ad market is pushing up prices
Business of TV

‘You have to be more nimble’: How advertisers are adapting to a mixed-up fourth-quarter TV market
Business of TV

TV sports advertisers grapple with NFL, college football rescheduling games

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