Tim Peterson

Tim Peterson

Business of TV

‘The efficiency was there’: Falling TV ad prices lure in DTC brands to shift spending away from digital
Business of TV

ViacomCBS’s upfronts pitch to advertisers: We won’t repeatedly show people the same ad
Member Exclusive

After a rough start, Quibi faces a challenge: How to promote its shows
Marketing

Local advertisers’ reliance on Google and Facebook grows during coronavirus crisis
Marketing on Platforms

Reddit overhauls ad sales, with a new boss from Pinterest
Member Exclusive

Why the coronavirus crisis won’t radically change the TV ad buying system
Programming & Production

The NHL produces slate of original shows to fill gap until games return
The Programmatic Publisher

Publishers pull ad inventory from programmatic markets to protect ad prices
Member Exclusive

TV networks are losing ad dollars, and now face the prospect of shrinking affiliate fees
Subscriptions

YouTube plans to let news publishers sell off-platform subscriptions through their channels
Future of TV

With coronavirus content drawing fewer viewers, publishers shift to video back to usual programming topics
The Programmatic Publisher

Publishers use advertising downturn to perform programmatic housekeeping
Member Exclusive

YouTube’s push for TV ad dollars is hurting its business right now

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