Tim Peterson

Tim Peterson

Business of TV

Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV
Member Exclusive

Media Briefing: A Q&A with The Atlantic’s Nicholas Thompson
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Future of TV Briefing: Overheard from the Digiday Future of TV Week Town Hall
Business of TV

The cases for and against the annual TV advertising upfront model
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Media Briefing: Publishers’ new headache is sorting out clean room support
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Future of TV Briefing: TV networks’ total audience push likely to stretch to a full-court press in this year’s upfront negotiations
Business of TV

Myth buster: Connected TV advertising’s major misperceptions
Digiday Podcast: Creators

How YouTube stars Colin and Samir went from nearly quitting to creating their own media company
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Media Briefing: Publishers rail against opening up their first-party data in a post-cookie world
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Future of TV Briefing: Why original programming has yet to become a priority among FAST channel operators
Content & Commerce

How Refinery29’s Simone Oliver is complementing content with commerce
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Media Briefing: Overheard at the Digiday Publishing Summit
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Future of TV Briefing: Why programmatic guaranteed deals will be a focal point in this year’s TV upfront ad market

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