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Agencies grapple with economics of a new marketing currency: the AI token
Media
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Future of TV
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Seb Joseph
Seb Joseph
Media
At London ad conference, marketers continue digital media critiques
Media
Honda shifts its media buying to pay only for in-store visits
Media
All that ails WPP and the wider agency business
Brands in Culture
‘No longer a secondary audience’: Nissan focuses on Saudi women with #SheDrives push
Media
‘Everyone is trying to make a margin’: Jaguar Land Rover on its search for honest ad partners
Media
‘The year of the RFI’: Advertisers step up supply-side partner reviews
Data Regulation
Marketers don’t expect the sky to fall with GDPR
Future of TV
Amazon’s football livestreams will test the Premier League’s OTT ambitions
Media
Absolut CMO: We’ll pay more for quality ad placements
Media
Mobile network Three creates in-house content team for social networks
Marketing on Platforms
Amazon-owned Twitch is expanding in Europe
Marketing on Platforms
Inside Vans’ social media strategy
Future of TV
‘TV should build a walled garden’: ITV on the realities of TV addressability
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