Seb Joseph

Seb Joseph

The Creator Economy

‘We have to get the knowledge in-house’: Why Malibu does its own influencer marketing
The Creator Economy

Inside Kellogg’s social-driven strategy to launch new products
Agency Culture

‘We’ll distance ourselves from agencies that don’t challenge stereotypes’: Unilever’s marketing chief on diversity issues
The Confessions

Confessions of a marketer on workplace bullying: ‘Everyone is getting aggressive’
Media

‘Upskill, not in-house’: Inside L’Oréal’s new media agency model
The Creator Economy

How Adidas is using smaller-scale influencers
Marketing on Platforms

Watch out, Google, Facebook is eating into paid-search budgets
The Programmatic Marketer

British Gas sees progress weaning itself off Google’s ad server
The Programmatic Publisher

Channel 4 seeks to expand programmatic ad offering
The Programmatic Marketer

How car brand MG gets the most out of its first-party data
The Programmatic Marketer

S4’s Martin Sorrell: The battle in marketing today is for first-party data
The Programmatic Marketer

‘Point of differentiation’: Agencies are having tougher negotiations with ad tech vendors
Member Exclusive

Why advertisers find it so hard to quit the walled gardens

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