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The case for and against agencies betting on tokens the way they bet on media
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Seb Joseph

Seb Joseph

Seb Joseph

  • safety first
    Media

    How global advertisers are pushing for a new approach to brand safety

  • The Programmatic Marketer

    Why ‘brand suitability’ is replacing brand safety

  • Marketing

    UK regulator again warns ad tech to clean up its act

  • Media

    The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach

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    WTF Series

    WTF is Google’s Privacy Sandbox?

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    Marketing on Platforms

    Winners, losers and fallout from Google’s plan to drop cookies

  • Work Life

    The great sucking sound: Automation has made media buying harder

  • auction
    Media

    Apple’s new privacy features have further rattled the location-based ad market

  • skinny bundle
    Future of TV

    Cadbury tests skipping TV ads in favor of streaming ads

  • Media

    Ebiquity tries to pivot via the acquisition of digital advisory firm Digital Decisions

  • confessions guy
    The Confessions

    ‘We need to learn the fundamentals’ of DTC: Confessions of a CPG marketer

  • transparency
    Data Regulation

    Why ‘data provenance’ will be the new media-transparency issue in 2020

  • Why consulting firms won’t win at advertising until they solve these points.
    Media

    After encroaching on agency turf, consultancies are poised to take a step back in 2020

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