Seb Joseph

Seb Joseph

Media

When it comes to consulting firms, some advertisers aren’t convinced
The Creator Economy

Why General Mills is spending more of its digital budget on influencers
The Confessions

Confessions of an ad tech executive: ‘Rebates are symptomatic of ad tech’s race to the bottom’
Media

How Pizza Hut is building an in-house customer experience team
The Programmatic Marketer

How advertisers are responding to Google’s third-party cookie crackdown
Future of TV

ITV’s pitch for addressable budgets rests on its first-party data
Media

Amazon is winning lucrative shopper-marketing budgets
Marketing on Platforms

‘It’s having a positive impact’: Instagram is driving Adidas’ online sales
The Programmatic Marketer

Bid shading is losing favor with wary advertisers
Future of TV

‘The market lacks uniformity’: In the UK, targeted TV ads have their challenges
Marketing on Platforms

How marketers are testing TikTok
Media

To compete, agency holding groups borrow from consultancies’ playbook
Member Exclusive

As marketers take more control, ad tech vendors are feeling the pain of stretched payment terms

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