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Seb Joseph
Seb Joseph
Data Regulation
Why ‘data provenance’ will be the new media-transparency issue in 2020
Media
After encroaching on agency turf, consultancies are poised to take a step back in 2020
The Programmatic Marketer
‘In a constant state of flux’: For a CMO, it’s no longer enough to just be a marketing expert
Marketing on Platforms
Influencer marketing agencies prepare for the end of the Instagram like
Marketing
‘Ridiculously expensive’: Confessions of an ad buyer on addressable TV ads
The Programmatic Marketer
As agencies go directly to SSPs, they are trimming the number they use
WTF Series
WTF is the Data Transparency Label?
WTF Series
WTF is second-party data?
Media
To help ward off Amazon, CPG advertisers are seeking data relationships with retailers
Future of TV
UK advertisers balk at high cost of targeted TV ads
Marketing
‘It hasn’t evolved’: Industry arbiter Ebiquity is at a crossroads
The Programmatic Marketer
How Nestle is trying to trim ad tech middlemen
Future of TV
Inside ITV’s plan to sell programmatic ads in streaming programming next year
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