Seb Joseph

Seb Joseph

WTF Series

For the IDFA-curious, WTF is Apple’s SKADNetwork?
The Programmatic Marketer

‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data
The Programmatic Marketer

‘You can find those audiences elsewhere’: Advertisers scramble for answers after Apple’s IDFA update
Media

‘More comfortable with the uncomfortable’: 2021 promises an uneasy sense of déjà vu for advertisers
Media

Cheat Sheet: As Apple preps IDFA crackdown for ‘early spring’, here’s everything you need to know
The Programmatic Publisher

‘We had to take full ownership of data’: Why Denmark’s biggest news site cut reliance on Google’s tech
Media

‘More regulatory minded’: ANA’s lobbyist on what advertisers can expect from Biden’s presidency
Brands in Culture

Why ethical dilemmas are putting brands and their media buying in the spotlight
Brands in Culture

‘Media responsibility is now corporate social responsibility’: Marketers reassess brand safety controls to navigate a divided America
Retail Revolution

L’Oréal eyes at-home tech market to accelerate its DTC plan
Brands in Culture

Why Adidas treats esports deals like media partnerships, not sponsorship deals
Managing Through Crisis

‘An ordinary course of business’: Why agency holding groups could be the next arbitrage target for private equity investors
Brands in Culture

‘So much of culture is influenced by Black and Hispanic people’: How PepsiCo is addressing advertising’s problem with race

<
1
…
40
41
42
43
44
…
87
>