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The Home Depot rebrands its retail media network in pitch for ad dollars
Media
Marketing
Media Buying
Future of TV
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Seb Joseph
Seb Joseph
Marketing
Inside ITV’s programmatic video pitch to agencies
The Creator Economy
Instagram influencers are creating their own TV-style ad breaks
Retail Revolution
With uncertainty the new norm, the coronavirus rattles the media industry
Retail Revolution
Inside Anheuser-Busch InBev’s $1b a year DTC business
Data Regulation
‘We must create new proxies’: In the absence of cookies, advertisers focus on attention-based metrics
Marketing on Platforms
How Three Mobile is convincing people to care about 5G
Marketing
The latest ads.txt fraud: the 404bot
Retail Revolution
As coronavirus outbreak grinds on, e-commerce operations buckle under increased pressure
Marketing
P&G, Unilever join forces with platforms to lead latest cross-media measurement push
Marketing
As brand concerns over search algorithm escalate, Amazon is testing ‘Stores’ results in search
Marketing on Platforms
How Adidas is using WhatsApp as a direct marketing channel
Marketing
‘There’s no future in cross-site tracking’: Confessions of a publisher on the death of third-party cookies
Brands in Culture
‘It will mean we buy less on social media’: Unilever will no longer target young kids with ads
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