Sam Bradley

Sam Bradley

Managing Through Crisis

Media buyers look for ways to stay ahead of clients’ tariff budget pressures
Life Beyond the Cookie

More brands are blending deterministic and probabilistic data for hybrid targeting approaches
The Programmatic Marketer

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs
Member Exclusive

Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
Marketing in Sports

Athlete creators have become must-have partners for brands at March Madness
Generative AI

Mythbuster: Here’s what ‘agentic’ AI actually means for advertisers, agencies and publishers
Life Beyond the Cookie

Without Google’s cookie cutoff hanging over them, buyers are lukewarm on alternative IDs
Managing Through Crisis

TikTok ad prices fall as uncertainty keeps some advertisers away
Digiday+ Media Buying Briefing

Media Buying Briefing: Havas’ cookieless solution has become key link in its operating model
Navigating Economic Instability

Trump’s topsy-turvy tariffs have marketers uncertain and on edge
Marketing in Sports

Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness
Retail Revolution

Marketers and agencies grapple with divisions over who controls retail media spend
The Programmatic Marketer

Ties between The Trade Desk and key media agencies are weakening

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