Sam Bradley

Sam Bradley

Marketing in Sports

Dentsu’s latest deal signals rising holdco interest in NIL creators
Evolving Agencies

As AI alters cost of creative, indie agencies review how they charge clients
Navigating Economic Instability

Why marketers aren’t panicking in face of the latest tariff pressures (yet)
Generative AI

AI turns creative into a repeatable system
Business of TV

Here’s what media buyers say they need to accelerate ad spend on Netflix
Generative AI

Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies
Retail Revolution

Amazon has abruptly cut its Google Shopping ad spending – cue the speculation
Marketing in Sports

CMOs look for better measurement to justify sports sponsorship spending
The Creator Economy

Advertisers expand affiliate efforts as creator marketing matures
The Programmatic Marketer

Heineken is expanding the use of contextual targeting on its brand campaigns
Member Exclusive

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?
The Programmatic Marketer

With performance channels under scrutiny, these marketers are testing out brand-first strategies
Strategizing for the Future

Google’s YouTube overtures gain traction among marketers refocusing on brand investments

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