Sam Bradley

Sam Bradley

Marketing in Sports

‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion
Generative AI

Media agencies test AI planning agents, while edging toward buying tools
Strategizing for the Future

In Graphic Detail: What to expect in media in 2026
Zero-click Future

As industry anticipates AI search ads, buyers scrutinize Google’s AI Max
Business of TV

Brands hope for reach, brace for higher CPMs in tug of war over Warner Bros. Discovery
Marketing in Sports

Nexxen is latest programmatic player to widen TV’s live sports window
Retail Media Rewritten

WPP estimates commerce media spending to overtake TV this year
Future of Measurement

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
The Programmatic Marketer

The Trade Desk loosens its grip on pricing amid buyer pressure
Evolving Agencies

Omnicom’s reshuffled leadership emerges as the ad industry’s new power players
Bold Call

Intended or not, the new Omnicom will forever change agencies as we’ve known them
The Confessions

‘We got scared’: Confessions of an ad tech exec’s AI agent experiment
Business of TV

Dedicated interactive and localized ad formats are the new focus in CTV arms race

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