Sam Bradley

Sam Bradley

Navigating Economic Instability

Q2 brought calm, but not confidence as CMOs spend with caution
Strategizing for the Future

Danone takes cues from pharma marketing as GLP-1 changes American appetites
Evolving Agencies

Coca-Cola grants vote of confidence to WPP with Open X renewal
Business of TV

Pharma marketers weigh economy and chance of TV ad ban during upfronts season
Zero-click Future

How the semantics of search are changing amid the zero-click era
Evolving Agencies

After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
Generative AI

AI is scaling in advertising – outcome-based pay isn’t
Marketing in Sports

Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business
Business of TV

Media buyers anticipate a slower TV upfronts season amid economic uncertainty
Evolving Agencies

After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?
Member Exclusive

Media Buying Briefing: Google’s CTV updates show how the DSP arms race is accelerating
Data Regulation

What if Google isn’t forever? Marketers grapple with a platform in flux
Managing Through Crisis

The case for and against… advertising through the trade war

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