Sam Bradley

Sam Bradley

Evolving Agencies

Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
The Sports Marketing Playbook

Prediction markets and sportsbook brands compete to capitalize on World Cup betting market
The Business of AI

L’Oréal accelerates generative AI content engine with fresh OpenAI deal
The Business of AI

WPP Media is testing synthetic audiences based on charity donations for programmatic buys
Zero-click Future

WPP forecasts AI search ads to become fastest growing channel in advertising
Business of TV

Fox strikes revenue-doubling Roku deal
The Programmatic Marketer

Digiday Scorecard: As competition between DSPs heats up, buyers rank market rivals
Member Exclusive

Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review
Business of TV

Universal Ads must pass the pizza test if it’s to steal ad dollars from social
The Sports Marketing Playbook

Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
Marketing on Platforms

As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed
Member Exclusive

Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer
Retail Media Rewritten

U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth

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