Sam Bradley

Sam Bradley

The Programmatic Marketer

Lego is building out an in-house programmatic team
Member Exclusive

Media Buying Briefing: Marketers are wary of civil unrest at this year’s World Cup
The Sports Marketing Playbook

Inside NBCU’s $3 million Peacock Super Bowl pitch
Business of TV

Programmatic advertising on TV is set to increase this year
Bold Call

Bold Call: OpenAI’s ads pivot may come too little, too late
Agency Culture

‘There’s no room for purists’: Generative AI is altering the agency junior talent search
Agency Culture

The anatomy of an agency chief client officer
The Business of AI

Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
Managing Through Crisis

How brands shifted marketing and media strategies through year of tariffs
Member Exclusive

Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut
The Programmatic Marketer

Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns
The Sports Marketing Playbook

‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion
The Business of AI

Media agencies test AI planning agents, while edging toward buying tools

<
1
…
3
4
5
6
7
…
24
>