Sam Bradley

Sam Bradley

Retail Media Rewritten

U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
The Sports Marketing Playbook

Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
The Creator Economy

Influencer boost budgets are throwing gas on social video spending fire
The Programmatic Marketer

‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling
Upfronts

Amazon positions live sports portfolio as leverage to pry open upfront dollars
Marketing

Marketers strain to juggle media budgets, AI and high expectations from CEOs
AI Revenue Generation

Marketers strain to juggle media budgets, AI and high expectations from CEOs
The Programmatic Marketer

The case for and against agentic media buying
Marketing on Platforms

‘Maybe ChatGPT is a different kind of a place’: Why OpenAI is saying no to search budgets — for now
Zero-click Future

‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs
Business of TV

Social video ad spending is set to outpace CTV in growth rate this year
Member Exclusive

Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future
Audio Anywhere

Podcast engagement drives brand audio spending ahead of World Cup

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