Sam Bradley

Sam Bradley

The Sports Marketing Playbook

How Unilever detergent brand Persil measures sports sponsorship impact
Brands in Culture

Brand marketers are adopting fan-first social media strategies
Zero-click Future

CMOs are struggling to link AI visibility with sales
Business of AI

S4 and Monks are trying to get ahead of rising AI token costs
Zero-click Future

Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads
Evolving Agencies

‘It will take a few years’: WPP CEO Cindy Rose says outcome-based pay is still years away
Evolving Agencies

Inside the indie agencies founded by Omnicom and IPG’s former staffers
Member Exclusive

Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Marketing on Platforms

Google quietly gives ground on PMax controls
The Creator Economy

TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
The Sports Marketing Playbook

As athletes embrace owned media properties, they’re pushing for more involved brand deals
The Sports Marketing Playbook

Nike versus Adidas: Which brand won the World Cup?
Business of AI

‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof

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