Sam Bradley

Sam Bradley

Experimental Channels

As X’s turbulence continues, can alternative social platforms catch marketers’ attention?
Retail Revolution

As demand for thrifted fashion grows, eBay hopes two-pronged strategy will defend market position
Future of Measurement

Por qué la marca premium de Purina ve en el seguimiento ocular un sustituto viable de las cookies de terceros
Future of Measurement

Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies
Generative AI

Ikea lanzó un asistente de inteligencia artificial a principios de año. ¿Ha impulsado realmente las ventas?
Generative AI

Ikea launched an AI assistant earlier this year. Has it actually driven sales?
Business of TV

Cómo podría afectar a los anunciantes la pugna por los derechos de retransmisión de la NBA
Business of TV

How the NBA’s broadcast rights tussle could affect advertisers
Retail Revolution

Expedia’s launching a retail media network. Is it late for departure?
Advertising around Politics

The Rundown: Everything you need to know about conservative activist shareholder proposals
The Creator Economy

Detalles de cómo marcas como Powerade, Reese’s y Old El Paso apuestan por los influencers Olímpicos y Paralímpicos.
The Creator Economy

Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play
The Creator Economy

After years of caution, pharma advertisers are embracing influencer marketing

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