Sam Bradley

Sam Bradley

The Rundown

What will NBCU’s conscious uncoupling from Comcast mean for brands?
The Sports Marketing Playbook

How the Chicago Bulls retooled their sponsorship business to meet CMO data demands
Member Exclusive

Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
The Sports Marketing Playbook

Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
The Sports Marketing Playbook

Google’s World Cup brand counterattack highlights shifting search behavior
Evolving Agencies

Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
The Sports Marketing Playbook

Prediction markets and sportsbook brands compete to capitalize on World Cup betting market
The Business of AI

L’Oréal accelerates generative AI content engine with fresh OpenAI deal
The Business of AI

WPP Media is testing synthetic audiences based on charity donations for programmatic buys
Zero-click Future

WPP forecasts AI search ads to become fastest growing channel in advertising
Business of TV

Fox strikes revenue-doubling Roku deal
The Programmatic Marketer

Digiday Scorecard: As competition between DSPs heats up, buyers rank market rivals
Member Exclusive

Media Buying Briefing: Breaking down Coca-Cola’s campaign blitz with an eye toward its review

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