Sam Bradley

Sam Bradley

Evolving Agencies

Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite

10 hours ago
Zero-click Future

Brands turn to content series and Jimi Hendrix to improve AI search performance
Media Buying

Publicis is selling directly to AI-anxious CEOs as it steps away from traditional pitches
Digiday+ Media Buying Briefing

Media Buying Briefing: Synthetic audience adoption by agencies and clients takes off
The Sports Marketing Playbook

‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
Digiday @ Advertising Week

As agencies push agentic media future, execs work to ward off client rogue fears
Digiday @ Advertising Week

Heineken serves up outcomes with mixed attention and brand awareness approach
Marketing on Platforms

‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth
Marketing on Platforms

How consumer healthcare brands are adapting FMCG media strategies
The Business of AI

Marketing’s upper middle embraces AI creative production
The Rundown

The Rundown: Average CMO tenure has shrunk by over a third in 16 years
Retail Revolution

Behind Hoka’s bid to own the NYC marathon’s run-up period
The Sports Marketing Playbook

Should brands swerve, or steer as F1’s U.S. viewership adapts to new coverage?

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