Sam Bradley

Sam Bradley

The Programmatic Marketer

‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling
Upfronts

Amazon positions live sports portfolio as leverage to pry open upfront dollars
AI Revenue Generation

Marketers strain to juggle media budgets, AI and high expectations from CEOs
The Programmatic Marketer

The case for and against agentic media buying
Marketing on Platforms

‘Maybe ChatGPT is a different kind of a place’: Why OpenAI is saying no to search budgets — for now
Zero-click Future

‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs
Business of TV

Social video ad spending is set to outpace CTV in growth rate this year
Member Exclusive

Media Buying Briefing: Rival trade bodies emerge to contend programmatic’s future
Audio Anywhere

Podcast engagement drives brand audio spending ahead of World Cup
The Business of AI

As holdcos sour on The Trade Desk, Stagwell goes all in
Content & Commerce

NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada
The Business of AI

Marketing strategists search for a solution to AI’s all-too predictable outputs
Upfronts

As upfront negotiations near, buyers chart path through complex sports market

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