Sam Bradley

Sam Bradley

The Creator Economy

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
Marketing in Sports

2024 was the year Reddit made a play for social media’s organic sports crown
Agency Culture

What does the Omnicom-IPG deal mean for marketing pitches and reviews?
Retail Revolution

Chasing U.S. growth, Tony’s Chocolonely focuses on a retail media and social blend
Brands in Culture

The case for and against brands changing how they market to men after recent election results
The Creator Economy

Creator agencies have embraced AI, but is the tech changing marketers’ minds?
Business of TV

Ahead of its January launch, brands line up to get involved with new ESPN golf league TGL
Business of TV

Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
Marketing in Sports

At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
Brands in Culture

Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging
Brands in Culture

During crucial holiday season, some marketers meet Christmas blues head-on in seasonal ads
Audio Anywhere

Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP
Brand Safety

Should marketers ask harder questions of their brand safety and ad verification partners?

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