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Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping
Media
Marketing
Media Buying
Future of TV
Special Projects
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Prices rise Tuesday:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
SAVE NOW
Sam Bradley
Sam Bradley
Managing Through Crisis
Marketers are using AI search concerns to argue for higher media budgets
Member Exclusive
Media Buying Briefing: How Publicis keeps winning clients without pitches
The Programmatic Marketer
Ad spend forecasts revised upward as more ad dollars are handled by AI tools
The Business of AI
Marketers face dilemma around rising bot and AI web traffic
Member Exclusive
Media Buying Briefing: Back-to-school brand spending on TikTok rises
The Business of AI
Media agencies build audit tools to prevent AI agents from overcharging
Evolving Agencies
As WPP’s Cindy Rose marks a year as CEO, turnaround is underway but far from certain
Member Exclusive
Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend
Zero-click Future
In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers
Member Exclusive
Future of Marketing: For the source of Nike’s decline, ignore the easy answers
The Programmatic Marketer
Butler/Till extends agentic media buying tests into audio with iHeartMedia
The Sports Marketing Playbook
How Unilever detergent brand Persil measures sports sponsorship impact
Brands in Culture
Brand marketers are adopting fan-first social media strategies
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