Thinking like an independent agency
Join us in NYC this Thursday, July 23 from 5-8 p.m.
Bold Call
A series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities.
Bold Call: AI compute costs are the future of the upfront… and principal media
Agencies have a compute probable. As AI takes over more of their day-to-day work, its introducing a new and deeply unpredictable cost center.
March 2, 2026
