Ross Benes

Platforms Reporter

ross@digiday.com @RossBenes

The Programmatic Publisher

Publishers waste video ad impressions thanks to a programmatic flaw

by Ross Benes
Transparency

‘This will blow over quickly’: YouTube’s latest ad scandal is unlikely to hurt its bottom line

by Ross Benes
The Confessions

‘Everyone wants to point a finger’: Confessions of a programmatic exec at a publisher

by Ross Benes
The Programmatic Publisher

‘It’s not just for banner ads anymore’: The New York Times is making all of its ads available programmatically

by Ross Benes
The Programmatic Publisher

LittleThings boosted ad rates by 20 percent with video header bidding

by Ross Benes
The Programmatic Publisher

The Financial Times got 24 ad exchanges to stop spoofing its site

by Ross Benes
The Programmatic Marketer

DSPs are under pressure to adopt ads.txt

by Ross Benes
Marketing on Snapchat

Snapchat’s programmatic ads fetch $3-$8 CPMs

by Ross Benes
The Modern User Experience

‘The beginning of a giant industry’: An oral history of the first banner ad

by Ross Benes
The Programmatic Publisher

How publishers are getting fooled by ads.txt fraud

by Ross Benes
Cheatsheets

The state of video ad fraud

by Ross Benes
Publishers and Google

‘It can be good to have a big stick’: Thanks to Google, ads.txt is taking off

by Ross Benes
The Programmatic Marketer

Blast from the past: Why old ad fraud tactics won’t die

by Ross Benes

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