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Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
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Ross Benes
Platforms Reporter
ross@digiday.com
@RossBenes
The Programmatic Publisher
Publishers waste video ad impressions thanks to a programmatic flaw
Marketing
‘This will blow over quickly’: YouTube’s latest ad scandal is unlikely to hurt its bottom line
The Confessions
‘Everyone wants to point a finger’: Confessions of a programmatic exec at a publisher
The Programmatic Publisher
‘It’s not just for banner ads anymore’: The New York Times is making all of its ads available programmatically
The Programmatic Publisher
LittleThings boosted ad rates by 20 percent with video header bidding
The Programmatic Publisher
The Financial Times got 24 ad exchanges to stop spoofing its site
The Programmatic Marketer
DSPs are under pressure to adopt ads.txt
Marketing on Platforms
Snapchat’s programmatic ads fetch $3-$8 CPMs
Media
‘The beginning of a giant industry’: An oral history of the first banner ad
The Programmatic Publisher
How publishers are getting fooled by ads.txt fraud
Marketing
The state of video ad fraud
Publishing in the Platform Era
‘It can be good to have a big stick’: Thanks to Google, ads.txt is taking off
The Programmatic Marketer
Blast from the past: Why old ad fraud tactics won’t die
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