Ross Benes

Platforms Reporter

ross@digiday.com @RossBenes

The Programmatic Publisher

Publishers waste video ad impressions thanks to a programmatic flaw
Marketing

‘This will blow over quickly’: YouTube’s latest ad scandal is unlikely to hurt its bottom line
The Confessions

‘Everyone wants to point a finger’: Confessions of a programmatic exec at a publisher
The Programmatic Publisher

‘It’s not just for banner ads anymore’: The New York Times is making all of its ads available programmatically
The Programmatic Publisher

LittleThings boosted ad rates by 20 percent with video header bidding
The Programmatic Publisher

The Financial Times got 24 ad exchanges to stop spoofing its site
The Programmatic Marketer

DSPs are under pressure to adopt ads.txt
Marketing on Platforms

Snapchat’s programmatic ads fetch $3-$8 CPMs
Media

‘The beginning of a giant industry’: An oral history of the first banner ad
The Programmatic Publisher

How publishers are getting fooled by ads.txt fraud
Marketing

The state of video ad fraud
Publishing in the Platform Era

‘It can be good to have a big stick’: Thanks to Google, ads.txt is taking off
The Programmatic Marketer

Blast from the past: Why old ad fraud tactics won’t die

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