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Here are the numbers to know in Omnicom’s potential purchase of IPG
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Ross Benes
Ross Benes
Member Exclusive
Publishers can no longer rely on Trump to drive subscriptions
The Programmatic Publisher
Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing
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For women’s lifestyle publishers, porn searches are traffic boons
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LittleThings boosted ad rates by 20 percent with video header bidding
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The Financial Times got 24 ad exchanges to stop spoofing its site
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DSPs are under pressure to adopt ads.txt
Marketing on Platforms
Snapchat’s programmatic ads fetch $3-$8 CPMs
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The state of video ad fraud
The Programmatic Marketer
Blast from the past: Why old ad fraud tactics won’t die
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To deal with native ad pains, Vox Media brings distribution in-house
Marketing on Platforms
Why political ads on Facebook will still slip by human reviewers
The Programmatic Publisher
‘Doing more with fewer’: Why Turner cut its SSPs from 30 to 6
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