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Ross Benes

Ross Benes

Ross Benes

  • The Programmatic Marketer

    ‘I just wanted to organize this mess’: An oral history of the Lumascape

  • The Programmatic Marketer

    Internet mysteries: Why do ad tech companies rarely die?

  • The Programmatic Publisher

    Ads.txt, created to help publishers fight fraud, isn’t being adopted by publishers

  • Future of TV

    The pivot to slow page loads: Latency is a major headache for video-crazy publishers

  • Marketing

    The state of supply-path optimization

  • Modern Newsroom

    ‘Vertical video is the future of mobile video’: A Digiday+ town hall with Forbes’ Salah Zalatimo

  • Future of TV

    What’s driving the publisher pivot to video, in 5 charts (hint: ad $$$)

  • video hack
    Media

    USA Today’s Facebook-like mobile site increased time spent per article by 75 percent

  • The Programmatic Marketer

    How big sporting events become magnets for ad fraud

  • building a robot
    The Programmatic Publisher

    ‘A grandiose idea’: Inside TrustX’s grind to gain adoption

  • The lead image is an illustration of a robot watching TV.
    The Programmatic Marketer

    A user’s guide to advanced TV jargon

  • Modern Newsroom

    With new mobile site, Forbes boosted impressions per session by 10 percent

  • Media

    ‘It’s just like ad tech’: Why some people in media can’t get enough Phish

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