Ross Benes

Ross Benes

The Confessions

‘They think I’m the boogeyman’: Confessions of a programmatic exec at a publisher
The Programmatic Publisher

‘Our president is often not brand-safe’: Why publishers struggle to monetize the Trump bump
The Programmatic Publisher

Kiplinger doubled revenue per visit after reducing content-recommendation vendors
The Programmatic Marketer

After cutting back site list in March, JPMorgan Chase has doubled the number of sites it advertises on in the past six months
Modern Newsroom

‘It was a shitshow’: Newsrooms all have CMS nightmares
Member Exclusive

Armed with technology, advertisers can spend less and still grow sales
The Programmatic Marketer

True to its word, P&G has slashed the number of sites it advertises on
Publishing in the Platform Era

‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple
Subscriptions

Axios is holding off on its high-end subscription product, for now
Future of TV

Side effect of the pivot to video: audience shrinkage
The Programmatic Marketer

Programmatic is finally figuring out a basic flaw in ad auctions
The Programmatic Marketer

Forget the duopoly, Apple’s anti-tracking moves rattle digital media
Future of TV

Why TV publishers still struggle to monetize their DVR viewers

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